True Colours Emerging

This website has been patiently waiting, like a butterfly in its chrysalis, ready to emerge into its true colours. Today,I am so excited to share the new look and feel of my biancajohnson.me website. I am so grateful for the support of the community I have created around me as I grow into my role of an empowerment coach. This website until now, has been focused on directing users to all the other places online that I have been working, but my focus for 2025 is to transition out of that work, and grow this work as it is very close to my heart. 

This new version of the website is specifically designed to reflect the focus on my new roles as an empowerment coach and author. My heart is for those needing a guide to help support and empower them. This space is dedicated to you – to honour your journey, and help you rediscover your strength and worthiness. My goal here is to create a safe and supportive community. It is a place for me to share my support for pregnancy loss-moms, the LGBTQIA+ community and those who are ready to navigate, transform and thrive through life’s challenges.

Journey back to Myself

For the past few years, I have been on a journey of self discovery with a dedicated focus on what I feel my true path in life is. I have leaned into creativity, dance, music and writing, and it’s time for me to share this side of my “professional” life with the world. I have been in the worlds of Leonie Dawson, Denise Duffield-Thomas and Julia Wells for a few years now, and to see the way they are able to do business on their own terms and fully in their feminine energy has given me so much permission to truly find my own place in the world and pursue embracing my role as Empowerment Coach.

Journey to Authenticity

The most hands-on and practical part of my journey has been with Sonja McKaiser as my life and midlife coach and the amazing work we have done together over the last three years. Her passion for authenticity and realness in midlife has been so freeing.  I am most grateful for the tools that she has shared with me – breathing, dancing, swamping, journaling and taking up space. 

Sonja and my journey together started in 2019 when we connected through an online networking group for women in business. We met a few times, but didn’t start working together one on one until during the lockdown periods of the pandemic in 2020. I was feeling so tired from working in the tech space during the pandemic, I joined Sonja for an online Vision Board workshop, and her wonderful meditation during that session has directed my life ever since.

Our journey continued to strengthen when I attended her Becoming You session, and grew through our one to one coaching over the past two years. If you ever need a recommendation of a piece of music to share your mood, Sonja is definitely the person to ask. Music is medicine is her mantra after all. 

Journey back to Writing

Becky Mollenkamp has played a pivotal role in my journey, in bringing me back to journaling and writing as form of self care, which ultimately led to my writing my book. Her courage in the face of all that has happened in the US over the last few years, and her outspokenness about feminism, patriarchy and human rights has helped me see how important sharing my views with the world are. For her wonderful spaces, podcasts, posts and laughs I am truly grateful 

Finding my Truth and Living it

This journey has been guided by so many different people from a wide variety of circles in my life. Many have watched me change my hair colour, to dress in more vivid colours and to focus on becoming an empowerment coach. They’ve seen me speak up about things I am passionate about and have watched me take huge steps towards living my dream life. 

• Moving the Midlands and setting my kids up in the farm school I dreamed of for them. 
• Writing my first book, sharing my story of loss and the tools I used to move forward from that. 
• Embracing my passion for empowerment and being visible. 

In moving to living my truth, I needed a website that reflected this new vivid self, and so the move to the richer colours you see on the new website. I chose the colours for their emotional quality and I love their names: 

• Cherry Pie: #2b004f – a deep, rich purple. I love this as a dark colour, rather than pure, stark black. 
• Seance: #811f93 – a royal purple that imbues wisdom and happens to be my favourite colour. This will be the colour used in the Transform sections of the website. Highlighting the opportunities for you to deeply connect with your inner wisdom, but also to tap into my knowledge. 
• Tiffany Blue: #0baebb – a bright turquoise that symbolises calm with hints of growth. This will be the colour used in the Navigate sections of the website. Encouraging you to find your own path towards calm, empowerment and sustainable growth.  
• Pearly Purple: #c055aa – a softer, pinkish-purple colour that alludes to my focus on women and marginalised folk. The softer colour will mainly be used on buttons and other subtle highlights.  
• Equator: #eab95d – a warm gold which is an homage to my African home. It imbues a richness and sense of joy. This will be the colour used in the Thrive sections of the websites. This vivid colour will spark joy and encourage you on your journey towards feeling truly empowered and rich in your knowledge of yourself. 
• Whisper: #f9f0f8 – a very pale pink that I am using rather than pure white to give a soft feminine vibe rather than the stark white that is usually used. 

I have always had a butterfly motif, but the new butterfly icon used in my branding is bolder and more defined than ever before. It is based on a swallowtail butterfly, viewed with its wings outstretched, taking up space and feeling regal. It specifically highlights the warm gold, the bright turquoise and the royal purple from my brand colours, which speak specifically to my passion for luxurious joy, sharing my knowledge and encouraging growth. 

Just as the butterfly embraces its unique beauty and purpose, so you too can embrace your own potential. This new butterfly signifies the multifaceted nature of empowerment and the journey back to yourself. It’s a reminder that even after times of darkness and loss, you can emerge stronger, more vibrant, and ready to soar.

Focused Passion and Joy

My years of providing services in the tech space, particularly for a variety of coaches, has helped me see that my passion for empowerment lies in the coaching and writing arena. I want to be able to share my knowledge with others and help them find their way forward. Although my focus is on helping you navigate, transform and thrive through life’s journeys, that doesn’t mean I won’ t be helping with tech at all. My goal is to provide those services in a consulting capacity, but also from a strategy perspective as well. 

Empowerment has always been at the core of every business I have started. Empowerment for me is about guiding others to find their own power within them. It is not something external, but rather something that has always been there, but has become ignored, silenced or clouded in some way. My work is about helping you find that through various methods. 

What you Can Expect

My offers on this new website come from my journey to finding myself and will be themed around: 

• Navigate: Guiding you through reflection, self care, motivation, fun and other self-led activities to start the journey back to yourself. 
• Transform: Offering ad hoc consulting and coaching calls, with no commitment to long term coaching. An opportunity for you to get dedicated help quickly to improve the use of your Navigate resources.
• Thrive: My longer term coaching programs that will include calls, Telegram access, coworking and more. These programs will give you the one on one, dedicated focus to move into a life filled with joy and self-love. 

My first book will be published in October 2025, and will be specifically for the loss-mom community. This website though will support all individuals who are on a journey back to finding themselves, and I am dedicated to creating as safe a space as I possibly can. 

My Commitment to You

• I commit to a safe space for all, that recognises you where you are, and is always judgement free. 
• I commit to a hustle free community that finds the ways to grow in joy, abundance and self love at every opportunity. 
• I commit to creating a community and always highlighting community over competition. 
• I commit to being imperfect and celebrating the imperfect in you. I also commit to sharing my knowledge even when I don’t feel ready. 
• I commit to celebrating other women, LGBTQIA+ individuals and being inclusive to the best of my knowledge. 
• I commit to accepting feedback graciously. 
• I commit to empowerment. For you, for me, for everyone. 

My Ask of You

Please explore this website and discover resources to help you navigate your own journey back to yourself. If you would love to know when I publish new blogs, printables, journals, affirmation cards or my book, please subscribe to my newsletter below. You’ll receive exclusive content, early access to resources, and heartfelt insights to support you on your path to empowerment.

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